The UAE is a wonderful, diverse mix of cultures, and as such testing the desirability of your products in the market place before investing in a store, couldn’t be more important. Something that worked in Europe, just may not have the same universal appeal here, as I have witnessed many times over the years. A seasonal Market, allows you to showcase your product, converse with customers getting valuable feedback straight from the horse’s mouth, and test your pricing strategy. Now granted, a market is not always the solution, for example it won’t work if your product is high end, there’s a ceiling to purchases made on kiosks. But, for most small brands it’s an excellent way of launching themselves, and streamlining their product offering before going into mainstream retail